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Home Policy Articles: Media & Communications: Public Broadcasting


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Using Protection Motivation Theory to Increase the Persuasiveness of Public Service Communications

We have all seen the public service announcements advocating for changes in behaviour from preventing obesity to abstaining from drinking and driving. But how do we determine which announcements will be the most effective in changing public attitudes and behaviour?

Whither the CBC? The Future of Public Broadcasting in Canada: A Discussion Paper

In this paper, Bill Neville, a former member of the CBC board of directors, analyzes the future of CBC television.